Treet: Online Pharmacy Platform

Led the UX and brand development of Treet, an online pharmacy platform connecting customers with local pharmacies.

• Product UX: Directed the end-to-end UX design for customer (iOS, Android, web) and pharmacy interfaces, optimizing user flows and enhancing usability.
• User Research: Conducted comprehensive user research (field studies, surveys, analytics) to inform design decisions and improve user satisfaction.
• Brand Management: Refined brand identity, established brand guidelines, and managed marketing communications, ensuring consistent brand messaging.
• Strategic Design: Developed interaction strategies aligning with user and business goals, creating wireframes, prototypes, and high-fidelity mockups.
• Marketing & Sales Support: Designed and executed marketing campaigns and provided strategic support for sales initiatives.